Account managers
I thought the idea of using an account manager, or a third party company, was to make your life easier. I work for a company, of reasonable size (for an SME), which pushes a certain set of vendor's software and hardware. I'm sure you know them. Being a partner has certain advantages - access to various tools, an account manager, sales assistance, etc.
The point of all these things is two fold. One, mutual benefit. Vendors drive business our way, and we drive business their way. Two, to make things easier for us for to get support on new and existing products, and to nuture a relationship that should grow and assist in point one. There is little other significant reason, in my opinion, to any partner program. So why on earth do I have to chase our account manager at a certain major software house?
If I wanted to do this I'm sure the company could quite easily put the money that is currently put towards being a partner into other things. Like mandatory ice cream for all employees once a week. Booze at the pub. Hell, we could burn it and still get a better fucking response from the standard phone lines, where you get through to about 10 different people before they understand what you wanted in the first place. This was certainly the case when IBM binned their account managers. Maybe they were on to something?
